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Italy allows product placement in media decree - Italy's government approved a decree that allows product placement on television programmes..............Product Placements Increasing In Both Volume And Pitch...........................................iTVX in the News - Product placement: what UK can learn from the US......................................How marketers are making sure you won't miss a brand's cameo...............................Cause Effect: Brands Rush to Save World One Deed at a Time........................................Hasbro Moves Beyond Uproar to Create a New Web 'Monopoly'.................................................. Bazalgette backs product placement ..................................Hyundai Taps Understudies For Oscar Performance .............................Atlanta-based Vitrue has added a new option to its social media platform that allows advertisers to insert mini applications into fans' news feeds, with the goal of boosting interaction on a brand's Facebook page or other Web properties............................................................Movie Industry Snubs Oscars, Ad-Wise...........................................
 
The Our Gang Oscars Click here for more info

Bazalgette backs product placement Click here for more info

How marketers are making sure you won't miss a brand's cameo iTVX in the news! - Click Here

Study Shows Companies Looking for Long Term RIO from Branded Content Click here for more info

US advertisers look to product placement Click here for more info

ZenithOptimedia, The ROI Agency, Launches Branded Entertainment Division Click here for more info

Greening Branded Entertainment Click here for more info

Snippets On TV Ad Budgets and Digital Buys Click for more info

Product Placement: What UK can learn from the US
In-show advertising needn’t be so blatant that it risks turning off viewers, says Frank Zazza....
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Popular Demand: Products on TV
The most effective product placement on a television show last year was in the 10th episod...
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Unilever Keeps $1B Western Europe Media Biz With Mindshare
LONDON (AdAge.com) — Mindshare has matched its win of Unilever’s $800 million North Americ...
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TV Ad Market: Less In 2013 Than 2006
The findings factor in the recent landmark decision by the Supreme Court, which gives corp...
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Product Placement Ban On British TV To Be Lifted
PRODUCT placement will be allowed on British TV programmes under new legislation announced...
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iTVX.com publishes opinion and accurately reported information from various sources on product placement, branded entertainment, and industry-related stories. Links to content and the quotation of material from other news sources are not the responsibility of iTVX.com.

 

Listen to Frank Zazza speak about Product Placement and what the UK can learn from the US click here or watch each video below!













Happiness is contagious, and that "contagious" quality is where design meets the market. Coca-Cola's Happiness Machine video is a perfect example of how viral happiness can be. The brand's first viral venture captures what happened when they placed a very special vending machine on a college campus.

Did you think this video helps cement the association of happiness with Coca-Cola? Click here to send us an e-mail, and let us know.
Featured Video:
Happiness Machine
 


Product Placement Trivia:


Minority Report
Which watch brand had a cameo in the 2002 movie \\
Movado
Bulgari
Omega
Timex


Last week's poll results: Congrats to all that selected 'DeLorean' as the brand name of car featured as the Time Macine in Back to the Future. An overwhelming 94% of you selected the right anwser.