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USA Network Turns Major Online Player Via Branded Gaming ..........Reebok Takes a Shot as Movie Sponsor With ‘Crooked Arrows’ ...........Honda Gets on the Big Screen at Sundance ............................... ................Coca-Cola’s New Video Proves Brand Happiness Can Be Viral ............Miller High Life Goes Long(er), Bowl Spot Toasts Small Biz ..............Stations Rack Up Super Bowl Ads.............TNS, KMR Change Name To Kantar Media ................TNS, KMR Change Name To Kantar Media ..................................................
 
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Honda Gets on the Big Screen at Sundance
LOS ANGELES (AdAge.com) — At the Sundance Film Festival, the streets of Park City, Utah have become so commercialized through the years that it’s hard to imagine any real estate still untouched by a marketer on either official or bootlegged pretenses. But at this weekend’s 26th annual festival, Honda will go where no marketer has gone before at the festival — on the big screen....
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Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
SAN FRANCISCO — Brands demand the promises and the guarantees of performance — the same pe...
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USA Network Turns Major Online Player Via Branded Gaming
NEW YORK (AdAge.com) — Three years ago, NBC Universal’s USA Network didn’t have much of a ...
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Coca-Cola’s New Video Proves Brand Happiness Can Be Viral
Happiness is contagious, and that “contagious” quality is where design meets the market. C...
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Hallmark Channel, Martha Stewart Cook Up Partnership
Hallmark Channel has signed a multi-year strategic partnership with Martha Stewart Living ...
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Happiness is contagious, and that "contagious" quality is where design meets the market. Coca-Cola's Happiness Machine video is a perfect example of how viral happiness can be. The brand's first viral venture captures what happened when they placed a very special vending machine on a college campus.

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Happiness Machine

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Product Placement Trivia:


Minority Report
Which watch brand had a cameo in the 2002 movie \\
Movado
Bulgari
Omega
Timex


Last week's poll results: Congrats to all that selected 'DeLorean' as the brand name of car featured as the Time Macine in Back to the Future. An overwhelming 94% of you selected the right anwser.