Modeling Tools
iTVX offers several different levels of modeling tools, each designed
to provide pin-point accuracy through means of replicable and validated data. Delivering
results, driving productivity and determining value. Our most recognized and commonly used
modeling tool is the ProValuator™.
ProValuator™ - Predictive modeling can best be defined as the ability to provide an
indication of future conditions, or to calculate on the basis of exclusive knowledge and
or data and generating an example for replication or comparison. This is exactly what the
iTVX ProValuator™ achieves. Developed as a unique optimization tool, the ProValuator™ is
designed to provide branded entertainment professionals with the ability to direct, and
administer varying levels of integration treatments while successively predicting consistent
and dependable impact levels from the most basic stages of pre-production and development.
End Result: A total quality and dollar value estimate authenticated, validated and compared
against industry research.